Zeta Automotive Case Study 2017-11-08T22:12:31+00:00

CMB helps Zeta Automotive sell autonomous vehicle technology into commercial vehicle sectors 

Automotive brand development
Zeta Automotive branding

Zeta Automotive designs, develops and supplies autonomous control systems for bus and commercial vehicle fleets.

Zeta turned to CMB to develop a brand and marketing strategy to achieve greater penetration in the bus market and to introduce their technology into commercial vehicle sectors.

CMB developed a strategy to:

  • Identify commercially viable fleet sectors suitable for Zeta’s flagship product, EconoSpeed
  • Build brand awareness in target sectors
  • Gain market penetration into target sectors
  • Generate leads

What we did

Website design

Website Design

We implemented a new website design, including Content Management System (CMS). The responsive (mobile friendly) layout was created to encourage the visitor to easily find the information they needed and to capture their data for lead generation.

Included in the website was a fuel-saving calculator app and download library. These apps were also used at trade shows and live events to demonstrate the benefits of EconoSpeedand improved lead generation capabilities.

automotive marketing

OEM Partnerships

We worked with Zeta to develop relationships with OEMs to offer EconoSpeed as part of their service and aftermarket offering.

This involved marketing support and developing direct mail campaigns to the OEM customer. We identified the clear benefit to the customer and targeted individually on a sector by sector basis.

Content creation

Video Production

For use on website, social media and at trade shows, we created a short explainer video that summed up how EconoSpeed works and the benefits it provides for fleet operators. We chose an animated format to get the technical aspect of the technology over quickly and easily to viewers in a way that is easy to understand without the technical jargon.

Direct marketing campaigns

Content Creation and Design

We created and designed all content for both print and website use including;

  • Brochures
  • Sales literature and technical guides
  • Web page content
  • Marketing literature
  • Newsletters

What we achieved

  • Raised awareness of Zeta and Econospeed brands in target sectors
  • Generated sales leads across target industry sectors
  • Helped to secured contract to trial EconoSpeed Connect with major UK bus operator
  • Helped secure a high profile contract with Transport for London
  • Helped to secure contracts with several public sector organisations

What they say…

“The CMB Automotive team showed a thorough understanding of the marketplace Zeta were aiming at. They helped us make some critical decisions about our brand strategy for entry in to new sectors.”

Peter Lumsden – General Manager, Zeta Automotive


“CMB have played a key role in the development of our longer term strategy, brand image and marketing assets. They have been instrumental in identifying and highlighting our key benefits for our target markets, therefore making an important contribution toward our ongoing success.”

Lauren Popplewell – Marketing Manager, Zeta Automotive