CMB Automotive
Strategic marketing for technical industries where the stakes are high
Our Story
I started out in Detroit, the beating heart of the global auto industry. That background shaped me, but CMB wasn’t built on nostalgia. It was built on a belief: marketing in technical sectors like automotive, defence, and heavy equipment should drive measurable business outcomes, not just noise.
Instead of spreading wide, we went deep. Over 18+ years, we’ve immersed ourselves in vehicles, engineering, manufacturing, and technology and that focus naturally pulled us into adjacent industries facing the same challenges: rapid transformation, globalisation, and the need to communicate complex value with clarity.
What drives us isn’t just sector knowledge. It’s the conviction that marketing, done right, is a lever for growth, differentiation, and competitive edge. That’s why I built CMB as a strategy-led agency – because that’s where the real value lies.
Chris Bowers, CEO
Our Difference
Automotive, defence and heavy equipment – the industries we serve aren’t simple. They’re technical, global, and under constant pressure to innovate. That’s why “off-the-shelf marketing” doesn’t cut it.
What you get with CMB:
Stay Obsessed – automotive, defence, and heavy equipment. No dilution.
Strategic Thinking – every campaign ties to growth, not noise.
Cut the Fluff – no jargon, no gimmicks, no wasted spend.
See the World – Detroit roots, UK base, global perspective.
Our People
Our people, our expertise and our processes empower you to take opportunity in the face of disruption and build a powerful automotive brand. Meet our senior team…
Mark Rathore
Sales and Marketing Integration Director
Chris Bowers
CEO
Emily Phillips
Marketing Director
Anna Prykhodko
Digital Manager
Olena Kurganska
Design Manager
Neil Pope
Content Manager
Mark Rathore
Sales & Marketing Integration Director
Our Vision
To be the most trusted strategic marketing partner in the world’s most technical industries – Automotive, Defence and Heavy Equipment
Our Mission
Formulate
Research and insight first. We build strategies before campaigns, so every move ties to growth.
Elevate
We help clients and teams achieve more through marketing, training, and opportunity.
Enable
We help clients and teams achieve more through marketing, training, and opportunity.
Stay Driven
It’s our ethos. Our guiding star. It defines us as people, as a business, and as an agency built for industries where there’s no room for standing still.
