The Opportunity in Disruption: How marketing during a recession will help global automotive companies to thrive An interview with GlobalAutoIndustry.com In this interview, CMB Automotive Marketing director, Chris Bowers, gives his view on how disruption in automotive supply chain and the post-pandemic downturn, creates opportunity to reposition your brand and grow with continued marketing and [...]
Automotive Branding for International Markets Discover the key considerations around automotive brand development in a global market place. In this 13 minute interview with GlobalAutoIndustry.com our CEO, Chris Bowers, gives discusses his experience, advice and guidance on brand development and maintaining control of your automotive brand when working with distributors, dealer networks and manufacturing partners [...]
Keys to Digital Marketing Success for a Global Automotive Audience Listen to the Interview on www.globalautoindustry.com In this podcast, the 2nd interview in the series, CMB's director, Chris Bowers, shares his insight and expertise on some of the main considerations to take into account to create a successful global digital marketing strategy for companies in [...]
Interested in exporting to, or operating in the USA? Operating from our offices at Silverstone and in Detroit, CMB are ideally placed to help companies looking to build their business in the USA. Whether you are exporting or establishing operations in North America, CMB can help you build brand recognition, win new clients and drive [...]
Reflections on Automechanika The dust has settled and Automechanika Birmingham has been wrapped up for another year. Connections have been made, business is being done. It’s time to reflect on one of the biggest UK based events in the automotive calendar. Our team attended all three days of Automechanika as delegates, with the goal to [...]
High Performance Cars Mirror High Performance Marketing This guest post is written by our friend and associate, Robert J Flynn. I grew up in the Motor City, and like many Detroit area natives I developed a passion for automobiles at a very young age. I started saving up money as soon as I was old [...]
