Disruption, the Ultimate Opportunity for Automotive OE Suppliers
Southfield, Detroit – July 20, 2022
Chris Bowers of CMB Automotive to present to the OESA MarComms Council
There is no denying the automotive industry has experienced a transformative identity shift. The convergence of several megatrends, such as new vehicle technology, electrification, an evolving competitive landscape and geo-political factors, brings new opportunities and challenges for automotive OE suppliers.
In an interactive presentation, entitled ‘Disruption, the Ultimate Opportunity’, Chris Bowers, will share his thoughts and insights on the main factors causing disruption in the automotive industry and marketing’s role in helping OE suppliers navigate through the changes to emerge stronger and more prepared for the auto industry of the future, whatever that may look like. Chris will give practical advice on developing new marketing and brand strategies to take advantage of disruption and industry change for OE suppliers. This is an unmissable event for marketers and marcomms professionals working in the automotive industry.
Following Chris’s presentation, Barbara Boldt, Principal & Executive Communication Skills Coach, Boldt Global LLC, will share a communication formula that will help C-Suite leaders understand that the new digital marketing reality requires fresh marketing approaches. Attendees will learn how to structure messages to ensure action and incorporate storytelling to create a winning C-Suite pitch.
A Q&A panel discussion with Bowers and Boldt will follow formal presentations, lead by April Buford, Executive Director, Marketing & Communications, OESA.
Automotive supplier marketing and communications executives are invited to attend the 8th annual OESA MarComms Summit: Communicating through Disruption and with Intention. This hybrid event will be held on July 20, 2022, at the OESA Conference Center in Southfield, Michigan and virtually via Zoom.
Don’t miss this valuable presentation if you want to make sure you prepare your marketing for the future of the automotive industry.
OESA’s 8th annual MarComm Summit: Communicating through Disruption and with Intention. This hybrid event will be held on Wednesday, July 20 at the OESA Conference Center in Southfield, MI and virtually via Zoom.