Through extensive market research, CMB defined the existence of high volume market opportunities across global sectors, focused on heavy industry, leisure and defence sectors. Developing a brand that was suitable for use across all regions in the world was key. CMB developed the Torsus company name, Praetorian, the vehicle marque and a number of subsequent planned model marques. Through a detailed planning and development process, we shaped the Torsus brand personality, identity and created a full set of brand guidelines that provided a contemporary feel aligned closely with the vehicle design and company personality.
Once the brand was defined and established (with international trademarks in place), we focused on a launch campaign. Choosing the Famous Hill Head mining and construction event in the UK as a launch platform, CMB developed the international launch, coordinating with Torsus’s team based throughout Czech Republic, Slovakia and Ukraine. To support the launch event at Hillhead, we focused on global PR coverage, gaining huge international coverage in over 300 international media outlets and driving more than 350K website visits in a space of under 3 months.