Case Study: Fueltone Pro

Refreshing an aftermarket brand to create high impact on retail shelves

Developed by oil company Cairndon, Fueltone Pro is a range of fuel additive products that clean a vehicle’s fuel and injection systems, increase engine performance and help to reduce carbon emissions.

The Problem…

Fueltone had been on the market for over two years but had very poor quality brand identity and product packaging. With little marketing behind the product, it mainly remained boxed in warehouses collecting dust. Cairndon wanted to rejuvenate the brand and the packaging for large scale sales to consumers and the aftermarket.

Our Solution…

Develop a brand identity that provided a professional, impactful position on retailer shelves and position the product as the ‘professional’s choice’ fuel additive. By renaming the product ‘Fueltone Pro’ we immediately aligned the brand in the minds of consumers and aftermarket service technicians. Following this, we developed the product range packaging to be easily and quickly identified.