In the automotive industry trade shows and exhibitions are an important way to market your products and services, meet new clients and promote your brand and business.
Get it right and you’ll be on your way to winning new contracts and improving your bottom line. However, get it wrong and these trade shows and exhibitions can be just an expensive waste of time and energy. So with such an important marketing format for the automotive industry, why do so many companies just turn up and hope for the best?
Discover a better way to get the ROI you need from live events with our Automotive Trade Show Marketing Playbook
The automotive trade show marketing playbook
In this free e-book, we illustrate our approach to marketing automotive trade shows and how to get the most ROI from any event you attend. We detail the importance of setting objectives, planning your show, pre-show promotional tactics, in-show tactics and some best practice for following-up leads once the event is finished.
CMB Automotive are veterans of automotive trade show marketing, having managed dozens of successful exhibitions and events for automotive and motorsport clients across the UK, Europe and North America.
We've planned, organised and promoted trade shows for some of the word's leading automotive brands, attending some of the world's top automotive events. This e-book details common pitfalls to avoid, along with practical guidance and tips for making the most out of your event, maximising ROI and preparing your teams.
Download the Automotive Trade Show Marketing Playbook
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