Case Study: HEVI

Building a new electric heavy equipment brand

HEVI is the world’s first company to release an entire range of all-electric heavy equipment.

The Challenge

Greenland Technologies, a leading transmission and drivetrain systems provider for material handling equipment, was planning to launch a new brand of all-electric materials handling machinery launching in the North American market. CMB was brought in to help Greenland Technologies develop a launch and marketing strategy to build brand awareness, establish credible reputation and to promote the products to target industries.

Our Solution

We developed the new brand including name, identity and brand strategy. CMB Automotive supported HEVI across multiple marketing functions, including market research, brand development, strategy, digital and online channels, PR and communications, as well as all creative design and advertising.

After the new HEVI brand was launched, it received positive PR and exposure. The HEVI marketing and business development teams continue building brand awareness and driving PR.