Automotive Branding for International Markets
Discover the key considerations around automotive brand development in a global market place. In this 13 minute interview with GlobalAutoIndustry.com our CEO, Chris Bowers, gives discusses his experience, advice and guidance on brand development and maintaining control of your automotive brand when working with distributors, dealer networks and manufacturing partners overseas.
In the 14-minute Audio Interview, Chris discusses and answers these questions:
• What exactly is a brand and what goes in to developing one?
• In an increasingly global automotive industry, what should a company consider when developing their brand for an international market?
• Having established some key factors around developing an international brand, how can a company protect and control its brand when used in overseas territories?
• What are the main steps in developing a brand for global markets?
You can listen to more recorded interviews on Keys to Digital Marketing Success for a Global Automotive Audience here